Tag Archives: salespeople

How should salespeople sell to doctors?

Michael Kirsch, MD | Physician | January 21, 2019 Two device salesmen recently came unannounced to our small private gastroenterology practice. They were hawking a product that could quickly and non-invasively determine how much scar tissue had formed in a patient’s liver, a useful tool for assessing patients with hepatitis and many other liver conditions.… Read More »