Category Archives: Advertising & Marketing

Time to double down — not let up, WHO chief scientist warns as Covid cases rise

The world needs to ramp up efforts to combat Covid-19 — and countries must not let their guard down, the World Health Organization’s chief scientist warned Monday as coronavirus cases around the world surge. “We’re at a very risky period,” said Dr. Soumya Swaminathan of the World Health Organization. “We need to double down, this is… Read More »

The UK’s National Health Service just approved a drug that costs nearly $2.5 million a dose

Kate Cardente holds her then 3-month-old daughter, Ainsley, as she undergoes a gene therapy for Spinal Muscular Atrophy (SMA). SMA is a disease that is the primary genetic cause of death in babies. Ainsley is getting a one-time infusion of Zolgensma. Baltimore Sun | Tribune News Service | Getty Images LONDON — A drug that… Read More »

How might pharma buddy up with Alexa? Bayer Consumer’s first interactive voice ad is food for thought

Alexa, show me the future of drug advertising? Bayer Consumer Health’s first-ever Alexa interactive ad allows consumers to buy an OTC product by talking to the Amazon device—and may foreshadow broader trends in the industry.  The U.K. ad for Bayer’s Berocca Boost, a vitamin and caffeine tablet, is running as a trial during programming streamed by Global,… Read More »

Vaccine rollout already behind schedule

The federal government remains well behind its initial COVID-19 vaccination targets nearly a fortnight into its rollout. Prime Minister Scott Morrison said in January he “anticipated optimistically” 80,000 Australians would be vaccinated every week at the beginning of the rollout, before the effort was “scaled up”. But almost two weeks after the first vaccine was… Read More »