Tag Archives: Pharma

How might pharma buddy up with Alexa? Bayer Consumer’s first interactive voice ad is food for thought

Alexa, show me the future of drug advertising? Bayer Consumer Health’s first-ever Alexa interactive ad allows consumers to buy an OTC product by talking to the Amazon device—and may foreshadow broader trends in the industry.  The U.K. ad for Bayer’s Berocca Boost, a vitamin and caffeine tablet, is running as a trial during programming streamed by Global,… Read More »

Watch live: Pharma executives testify at House hearing on drug pricing

[embedded content] [The stream is slated to start at 10 a.m. ET. Please refresh the page if you do not see a player above at that time.] The U.S. House of Representatives Oversight and Reform Committee is holding a hearing Wednesday with current and former executives of three major drug companies on the high cost… Read More »