myWorld expands in Asia

By | November 12, 2023

myWorld, the operator of one of the largest benefit programmes in the world, will continue to expand its presence on the Asian market. Listing on the stock exchange, opening new markets and introducing innovative shopping technologies are some of the steps planned by myWorld Asia, the Kuala Lumpur-based subsidiary of the myWorld International group.

myWorld is continuing its expansion course on the Asian continent. “In the coming three to five years, we aim to open branches in at least five more countries and attract more than 100 million new shoppers to our Benefit Program”, said Sharif Omar, co-owner of the myWorld group of companies, at the press conference held at myWorld’s Malaysian office premises on 17 April 2023. “Our core business is to help people save money on their daily purchases. We now want to use this expertise to successfully expand in the Asian market.”

Malaysia as a springboard for the entire APAC region
As a thriving, rapidly developing business location, Malaysia is the ideal starting point for the expansion of myWorld business in Asia. Digital payments, online shopping and e-commerce transactions are on the rise and are proving popular with shopping-savvy Malaysian consumers and businesses. “In the first quarter alone, 60 billion euros were turned over in the retail sector”, reported Alfian Talib, CEO myWorld Asia. “We see huge potential for our company here, bringing consumers, businesses and even communities together in a worldwide Benefit Program in a completely new way.”

Datuk Seri Nelson Kwok, former President of the Malaysian Retail Chain Association and Honorary Consul General of Mozambique, also emphasised the potential of the Malaysian market and the Asian market as a whole: “The huge Asian consumer market, which comprises around 2.6 billion people, holds fantastic opportunities for cashback and loyalty programmes like myWorld. Starting from Malaysia, myWorld can expand its success story to neighbouring countries. myWorld has a bright future in Asia.”

With a five-year plan to the stock market
The key to the ambitious expansion course lies in innovative shopping technologies. “Our focus is now on combining the best technologies from Asia and Europe with the concentrated know-how we have gathered in over 50 countries over the past decades to make Asia an extraordinarily successful region for us”, says Sharif Omar. The listing of myWorld Asia is also part of the five-year plan, which will be presented in detail as early as 1 July 2023.

Interested parties can find the complete myWorld Press Conference on myWorld’s YouTube channel.

About myWorld International
myWorld International is the London-based operator of the worldwide myWorld Benefit Program, which offers a wealth of attractive benefits for shoppers as well as retailers and service providers. Shoppers can enjoy Shopping Points and Cashback every time they shop with myWorld partners – regardless of whether they shop online or in bricks-and-mortar stores. Partners, in turn, benefit from efficient customer loyalty programmes that help them increase their brand awareness and sales. More than 15 million customers and 150,000 partners in 55 markets already use the myWorld Benefit Program. Read more at

Klaus Piber
Communications Manager
mediaWorld agency GmbH
Tel.: +43 (0)664 80 886 645

Source: RealWire

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